RIHANNA BECOMES THE WORLD’S RICHEST FEMALE MUSICIAN.

Singer Rihanna is officially the richest female artiste after reaching a fortune of $600 million.

Rihanna jumped ahead of other artistes including Madonna ($570 million), Céline Dion ($450 million) and Beyoncé ($400 million), according to a report published Tuesday by Forbes. However, the majority of the singer’s wealth doesn’t come from her music.

Instead, Rihanna’s co-owned beauty brand has brought in much of the singer’s fortune. Rihanna and LVMH, the French luxury goods brand behind Givenchy and Fendi, launched the Fenty Beauty line in September of 2017.

The beauty line reportedly saw $100 million in sales in the first weeks due to Rihanna’s fame and social media reach.

Rihanna’s success with her beauty line mirrors Kylie Jenner’s success with beauty products. One key thing the two have in common: social media. Both used their existing followers and fans to promote their new products, effectively achieving a low-cost marketing platform.

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