Hugh Hefner, the founder of Playboy Magazine and turned it into a globally iconic brand is dead at 91.
Playboy says Hugh died peacefully at home Wednesday, surrounded by loved ones.
Playboy magazine catapulted Hef into an overnight global phenomenon ... paving way for the iconic Playboy Mansion that quickly became known for its legendary parties.
Hefner married 3 times -- first to high school sweetheart Mildred Williams in 1949 ... then former Playmate of the Year Kimberly Conrad in 1989 ... and finally Crystal Hefner in 2012. She's 31.
His third marriage came 4 years after breaking up with longtime GF Holly Madison. He's survived by 4 children -- Christie and David from his first marriage and Marston and Cooper from his second marriage.
Hugh Hefner founded Playboy in 1953 with Marilyn Monroe gracing the first cover.
The magazine featured A-List celebrities for years to come -- including Cindy Crawford, Kim Basinger, Pamela Anderson, Madonna, Sharon Stone, Naomi Campbell, Carmen Electra, Drew Barrymore and Kim Kardashian.
Rest In Peace.
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